A lot goes into creating an amazing product—so whenever we launch one, we follow our signature Viva Quality Checklist. This 3-stage approach to product development ensures that we continue to outdo ourselves in the awesome department.
Stage 1: Laying The Groundwork
Customers are the heart of our product development process, and we start out by studying exactly what makes them tick. We analyze which products are working, how they work, and why they work so well—then we top that by filling in the gaps, because we’re always obsessed with finding a better way. These are just a few of the questions we ask in our exhaustive exploratory process:
- Is it clinically proven to work?
- Is it environmentally friendly?
- Is it ethically sourced?
- Does it improve our customers’ lives?
If the answer to any of these is “no,” the product won’t be launched; it’s that simple. We do the legwork and don’t take shortcuts (unless it gets us to the office faster).
Once we decide to develop a product, we start by seeking out the planet’s best ingredients. We strive to use plants from their native country, and to keep them as close to their natural, fresh-from-the-harvest form as possible—that means every product is non-GMO and all our foods are certified organic.
We also support the communities and environments our products come from with fair trade practices. Whether it’s skilled local farmers in the Philippines hand-picking our coconuts from sustainable forests, or Ugandan women displaced by unrest gathering the nuts for our shea butter, the benefits of this approach are immeasurable. We’re not only creating a better product for our customers, but we’re also helping to create a better future for our suppliers.
Test, Test And Test Some More
After narrowing down the top suppliers, it’s off to our Innovation Lab for both internal and third-party testing (more on that later). This is where the magic happens. We compare an endless amount of ingredients—because even if we like one, we keep going until we find the one that’s perfect. We don’t stop until we’ve achieved “best” status across the board: best taste, best texture and best at bettering your health. If it’s not good enough for us, it’s definitely not good enough for our customers. And our stamp of approval doesn’t come easily.
Stage 2: Bringing The Product To Life
Once we’ve locked in our suppliers, production begins. Proudly manufactured in the United States, our products are made with great care and attention to detail. And while we have the utmost trust in our production partners, we still go on location to oversee the process firsthand. Why? Because we’re the only ones who know our customers well enough to make sure every step surpasses their rigorous standards, as well as our own. From hand-poured ghee to hand-scooped cacao nibs, we insist on techniques that ensure the ultimate quality, potency and flavor. Processing our grains at low temperatures, cold-pressing our essential oils and producing our personal care items without hexanes or parabens are just a few of the ways we keep our products healthy, effective and delicious for you.
Stage 3: The Finishing Touch
As soon as we think we’ve achieved perfection, we head back to the lab for a final critique. We know how important it is to keep our partners accountable, so we do the same for ourselves. We go the extra step to have auditors inspect every process, and third-party testers evaluate each product. And we’re not satisfied unless they report back that our expectations weren’t just met, but exceeded. Because that’s what we want for the people who matter most: our customers.
We don’t consider our job done once a product hits the shelves. We keep our finger on the industry’s pulse to make sure we’re first to know about the latest trends, from promising new superfoods to cutting-edge packaging materials. Every innovation we discover is an opportunity to take a product from 100% to 110%—and start right back at stage one of our checklist.